Digital technologies play a key role in business, and cafés and restaurants are looking to attract customers in new ways and streamline their workflows. Selling through messengers is gaining popularity, and Telegram bots are proving to be one of the best tools for this. In this article, we'll discuss the benefits of using a Telegram bot and setting up your own delivery service, bypassing intermediaries like Yandex.Eda.
1. Convenience for the customer
Modern users value their time and prefer to make purchases as quickly and conveniently as possible. A Telegram bot lets customers order food in just a couple of clicks, without leaving the familiar messenger interface. This approach boosts customer loyalty and increases the likelihood of repeat orders.
2. More orders
Because the Telegram bot is available 24/7, customers can place an order at any time that suits them, even when the café itself is closed. This significantly extends the time window for making purchases and increases overall sales volume.
3. Lower staffing costs
Automating the order-taking process through a Telegram bot reduces the need for a large number of staff handling calls and manually processing orders. This allows resources to be redirected toward improving service quality and food preparation.
4. Greater accuracy and fewer errors
Using Telegram bots minimizes the risk of errors when placing an order. Customers select the items they want from the menu themselves and enter their contact details and delivery address. This accuracy reduces the number of misunderstandings and customer complaints.
5. Direct contact with customers
Using a Telegram bot opens up the possibility of direct interaction with customers. The advantages of this solution include:
Collecting feedback: customers can share reviews, allowing the establishment to respond promptly to their requests.
A personalized approach: the bot can offer personalized recommendations based on each user's preferences.
6. Data analysis and marketing
A Telegram bot collects valuable statistical information about customer preferences, order frequency, the popularity of certain dishes, and much more. This information helps cafés better understand their audience, develop effective marketing strategies, and improve their product range.
7. In-house delivery
By setting up its own delivery service, a café can avoid the high commissions charged by aggregators like Yandex.Eda, Delivery Club, and others. This allows it to keep a larger share of its profit and invest in business growth.
Delivery aggregators such as Yandex.Eda and Delivery Club offer a convenient platform for attracting customers, but they also have significant drawbacks:
High commission. Aggregators charge a significant commission on every delivery, which substantially cuts into a café's profit.
Limited control over service quality. The café loses control over the delivery process, which can damage the establishment's reputation.
Dependence on the platform. If the aggregator decides to change the terms of cooperation or cease operations, the café loses a substantial part of its customer base.
No direct contact with the customer. Through an aggregator, a café cannot interact directly with customers, collect feedback, or build long-term relationships.
Options for creating a store in Telegram:
Creating a store in Telegram is possible using universal bot builders, through programming, or with specialized Telegram store builders. Launching a store in Telegram using the first two options requires significant time and resources. The third option is the most optimal, as it requires no special skills and minimal effort to launch a store.
The
auriva.io platform falls under the third option and specializes exclusively in creating stores in Telegram. All you need to do is add product descriptions with prices and group them into menu items. Payment can be set up in various ways: transfer by phone number, payment to the courier on delivery, or by bank card. You can see a sample Telegram store here:
https://t.me/AurivaBot Conclusion
Selling through a Telegram bot offers a wealth of benefits, from convenience for customers to lower servicing costs. And moving away from aggregators allows you to keep a larger share of your profit and ensure high-quality delivery service. In an increasingly competitive environment, it's important to use every available resource to improve service quality and increase profit.